Privacy Policy

Purifyexpel ("we", "us", or "the studio") respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains, in clear terms, what we collect when you visit this website or send us an enquiry, why we collect it, how long we keep it, and the choices and rights available to you. We have written it to align with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and, where relevant, the European Union General Data Protection Regulation (GDPR).

1. Who we are

The studio operates this informational website about walking habit coaching. For any privacy matter, our details are as follows:

• Business name: Purifyexpel
• Registered address: 188 Pitt St, Sydney NSW 2000, Australia
• Telephone: +61 2 8236 9200
• Contact reference: team@purifyexpel.world

We act as the data controller for the personal information described in this policy, meaning we decide why and how that information is processed.

2. Scope of this policy

This policy applies to information collected through this website, including the contact form and any direct correspondence that follows. It does not apply to third-party websites that may be linked from our pages. Those sites operate under their own privacy practices, and we encourage you to review them separately. Our website provides general informational content only and does not collect health information of any kind.

3. Information we collect

We aim to collect as little personal information as possible. Depending on how you interact with us, this may include:

3.1 Information you provide

• Contact details: the name and email address you submit through the contact form.
• Message content: the text you choose to include in your enquiry.
• Consent records: a record of the consent you give when submitting the form.

3.2 Information collected automatically

• Technical data: with your consent, limited analytics information such as pages viewed and general device type, used to understand how the site is read.
• Cookie data: small files described in our Cookie Policy, set according to the preferences you choose.

We do not knowingly collect special categories of data, and we ask that you do not include sensitive personal information in your messages.

4. How we use information

We use the information we collect for clearly defined purposes:

• To read and respond to the enquiries you send us.
• To provide the general informational coaching content you request.
• To maintain a record of consent and correspondence for our own accountability.
• To understand, in aggregate and only with consent, how our content is used so we can improve it.
• To keep the website secure and functioning correctly.

We do not use your information to make automated decisions that produce legal or similarly significant effects, and we do not sell personal information.

5. Lawful bases for processing

Where the GDPR applies, we rely on the following lawful bases:

• Consent: when you submit the contact form or allow optional cookies.
• Legitimate interests: for keeping the website secure and maintaining accurate records, balanced against your rights and freedoms.
• Legal obligation: where we are required to retain certain records by law.

You may withdraw consent at any time, and doing so will not affect the lawfulness of processing carried out before withdrawal.

6. Sharing and disclosure

We treat your information as confidential and share it only where necessary:

• Service providers: trusted suppliers who help us operate the website, such as hosting or email providers, acting under contract and only on our instructions.
• Legal requirements: where disclosure is required by law, regulation, or a valid legal request.
• Protection of rights: where reasonably necessary to protect the safety, rights, or property of the studio or others.

We do not disclose your personal information to third parties for their own marketing purposes.

7. Retention periods

We keep personal information only for as long as needed for the purpose it was collected:

• Enquiry correspondence: retained for up to 24 months after our last contact, then deleted or anonymised, unless a longer period is required by law.
• Consent records: retained for as long as we hold the related information, plus a reasonable period for accountability.
• Analytics data: retained in aggregated form for a limited period and not used to identify individuals.

When information is no longer needed, we take reasonable steps to securely delete or de-identify it.

8. Security measures

We take practical steps to protect personal information against loss, misuse, and unauthorised access. These include serving the website over encrypted HTTPS connections, limiting access to information on a need-to-know basis, choosing reputable service providers, and reviewing our practices from time to time. While no method of transmission or storage can be guaranteed to be completely secure, we work to maintain appropriate safeguards proportionate to the limited data we hold.

9. Your rights

Depending on where you live, you may have some or all of the following rights:

• Access: to request a copy of the personal information we hold about you.
• Correction: to ask us to correct information that is inaccurate or incomplete.
• Erasure: to request deletion of your information in certain circumstances.
• Restriction: to ask us to limit how we use your information.
• Objection: to object to processing based on our legitimate interests.
• Portability: to receive certain information in a portable format.
• Withdraw consent: to withdraw any consent you have given.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by applicable law. You also have the right to lodge a complaint with a relevant supervisory authority, such as the Office of the Australian Information Commissioner.

10. International transfers

Some of our service providers may process information outside Australia. Where this happens, we take reasonable steps to ensure your information continues to be protected by appropriate safeguards consistent with this policy and applicable law.

11. Children's privacy

This website is intended for a general adult audience and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us so we can take appropriate steps.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the date shown at the top of this page. We encourage you to review this policy periodically so you remain informed about how we handle your information.

13. How to contact us

If you have questions about this Privacy Policy or wish to exercise your rights, please reach out using the contact details in section 1, or through our contact page. We will do our best to address your enquiry promptly and clearly.